Our Values

At KULA, our values aren’t just words—they’re who we are. From the start, we’ve built KULA around principles that actually matter: celebrating connections, spreading kindness, and finding joy in the little things. These values guide every decision we make, shaping a brand that feels authentic and purposeful. Whether it’s the quality we bring to each box or the honesty in how we do business, everything comes back to creating gifts that mean something.

Here’s what we stand for:

Joy in What We Do

Let’s face it—work isn’t always fun. But at KULA, it’s about finding joy in the bigger picture. Whether it’s delivering something meaningful to our customers or building genuine connections with our community, it’s this sense of purpose and positivity that makes KULA more than just a job.

Because when you love why you’re doing something, even the tough days feel worth it.

The Complete Experience

We obsess over every detail, from your first click on KULA-giving.ch to the moment your KULA box arrives. For us, quality is woven through every step, from the finest ingredients and beautiful packaging to the way each gift creates a lasting, meaningful connection. Gifting with us is more than just about the item inside; it’s about making it effortless and uplifting, like sending a warm hug, a helping hand, and a reason to smile.

Giving Back

Gratitude and kindness are big for us.  That’s why giving back is part of what we do, whether it’s through community events or our monthly giveaways. It’s our way of saying thank you and paying it forward.

Honesty and Appreciation

We keep it real. Being honest and upfront is how we build trust, whether we’re talking to our suppliers, customers, or each other. But it’s not just about transparency—it’s about showing genuine respect and appreciation for everyone who’s part of KULA.

Support Local

We love keeping things close to home, as much as we possibly can. That’s why we work with local farmers and suppliers to bring you the regional Swiss ingredients. It’s all about making every gift as fresh and meaningful as possible while supporting the community around us.

Learn & Grow

We’re big believers in the idea that growth comes from trying, failing, and trying again. As Simon Beckett put it: “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

Building KULA has been a journey full of lessons, challenges, and moments of growth—and we wouldn’t have it any other way. It’s all part of the adventure.

Live life fully

Life’s short, but let’s be real—it’s not always easy to slow down and savour the moment. At KULA, we’re not perfect, but we’re consciously working on finding balance, showing gratitude, and appreciating the little joys every day. This mindset is woven into every KULA gift we create, as a reminder to pause, connect, and live life fully.